Over the past month or so I’ve blogged a couple of times about the fact that Alagad is hiring a Senior Sales person. Why? Well, obviously, we need to generate business to keep our highly skilled developers busy. This has been a challenge for us over the last year.
What tends to happen is that we’ll spend time generating leads. We do this when we’re experiencing some down time. We primarily use on the Alagad.com blog for this. We write about topics which we think you, the technical-blog-reading public, will be interested in. We hope that you either come to us for help or refer your overflow work to us. This works for us and we get good business from it.
Also, we are only in full lead-generation swing when we’re not working. Or, in other words, when we’re busy we’re not generating leads. And, without leads, it’s hard to stay busy. As logically follows, we have fluctuations in our business with periods of complete utilization and periods with less than I would like. We’re in the latter now. (Can we interest you in some consulting?)
My question to you is: How do you generate leads for your business? Do you mine some sort of database? Do you formally use networking somehow? Do you rely on sales people? How do the sales people come up with leads to talk to?
In general, I know there’s enough work out there to keep us busy all the time. It it’s a matter of keeping the pipeline full and we’re not yet experts at that. Do you have any advice to share?